How to Use IGTV & How it can help your Business

The Ultimate Guide to IGTV

IGTV also called Instagram TV, lets users post long videos that they’re not able to post either on stories or posts. It can be used as an Instagram Marketing Strategy by brands or businesses for more engagement and much more.

Instagram introduced this feature in 2018, which lets common users upload videos upto 10 minutes while the verified users can upload videos on IGTV up to an hour-long.

Instagram also introduced a series feature where you can post a series of content consistently. It is just like any other series you’re watching on other platforms.

All you need is a little technique, and there you go! You can build a lot of engagement with the help of IGTV.

Using IGTV

Using IGTV is very simple. All you need to do is log in to your Instagram account, and on the top right, click on the TV icon.

On the other hand, if you’re using an IGTV app, you’ll see a welcome screen when you open. Press ‘Continue.’ Once you enter in IGTV screen, you can see a lot of channels. These channels are made by Instagram profiles who post content regularly.

You can browse different channels on IGTV platform and click to watch any. The IGTV also gives you the option to like, share and, comment on these IGTV videos.

Creating an IGTV Channel

Earlier, it was required to have an IGTV account to upload videos. Instagram took down that feature, which means now anyone can make and upload videos from their profile. All you need to have is an Instagram account.

Uploading an IGTV Video from Instagram App

Follow the steps below to upload an IGTV video from your Instagram account:

  1. Click on the ‘+’ button on the bottom of your Instagram feed.
  2. Choose a video you want to upload and tap ‘Next.’
  3. Two options will pop-up. Whether to share your video as a ‘Short Video’ or a ‘long Video.’ Tap on the ‘Long Video’ to share the full-length video.
  4. Click on ‘Continue.’
  5. Choose the cover image for your video from the frames or from your gallery and click ‘Next.’
  6. Type the ‘Title’ and ‘Description’ for your video and post a preview as well if you want to.

If you want to promote your video on Facebook, turn the slider on for ‘Make Visible on Facebook.’

  • Tap the ‘Post’ button to post your IGTV video from the Instagram app.

Uploading an IGTV Video from IGTV

To upload an IGTV Video from IGTV, follow the steps below:

  1. Tap on the ‘+’ icon on the top right of the IGTV app.
  2. Choose a video you want to upload and tap ‘Next.’
  3. Two options will pop-up. Whether to share your video as a ‘Short Video’ or a ‘long Video.’ Tap on the ‘Long Video’ to share the full-length video.
  4. Click on ‘Continue.’
  5. Choose the cover image for your video from the frames or your gallery and click ‘Next.’
  6. Type the ‘Title’ and ‘Description’ for your video and post a preview as well if you want to.

If you want to promote your video on Facebook, turn the slider on for ‘Make Visible on Facebook.’

  • Tap the ‘Post’ button to post your IGTV video from the IGTV app.

Creating an IGTV Series

The steps will remain the same for creating an IGTV series from the Instagram app or IGTV. The steps are as follows:

  1. ‘Add to Series’ option is available on the title and description window. Tap on it.
  2. Now click on ‘Create your first series’ in blue.
  3. Fill in the title and description of your series, and click on the ‘Check’ icon on the top right of the screen.
  4. Select the series you want to add your video to and tap ‘Done’ on the top right.

This was very simple to follow and here you created your first Instagram Series.

Using IGTV for your Brand or Business

Mentioned below are the ideas to use IGTV for your Brand or Business:

  1. Tutorial Videos

If you have an Instagram account, you must have noticed influencers and make-up artists posting tutorial videos consistently. This is because it helps them engage more audience. Target audience is always looking for such tutorials and DIY’s that they could do at home.Another example if you sell products is creating ‘how-to’ videos. These tutorials will catch the interest of the buyers.

  • Host Live Sessions

Make a post of your live session hours before you actually will be going live. This will make the audience aware of your live, and they’ll be prepared to join it. Answer as many questions as you can to clear any confusion your audience holds. Once you’re done with your live session, you can edit the video and add it to your IGTV for others who couldn’t join your session.

  • BTS

Going ‘Behind the Scenes’ will bring out the natural elements of your shoot. This will create transparency amongst you and your customers. Not just this, it’ll also show the kind of struggle you go through to keep your audience entertained. This will form a trust between you and the audience.

  • Plan a Seminar

Planning a seminar online is an excellent way of engaging the audience. Sometimes, people aren’t able to attend your one-to-one seminars due to lack of time or any other resources. The idea of planning a seminar online will attract the audience as they can join in from the comfort of their home.

IGTV Tips

  1. Promote your Video on other Platforms

Cross-promotion has always been a good idea. IGTV provides options for cross-promotion that are:

  1. Sharing an IGTV connected to a Facebook Page.
  2. Sharing one-minute preview videos on your Instagram feed.
  3. Linking an IGTV video from your stories.
  4. Grab Viewer’s Attention Instantly

You have just a fraction of seconds to grab the attention of the audience when they’re scrolling through their feed. Thus, it is important to display your most attractive and informative description first. The goal of high-quality views can only be attained if you’re doing the right way.

  • Use Hashtags

Hashtags are the keywords that will lead the audience straight up to your posts only if you’re using it the right way. Use the most popular hashtags so that people following that hashtag lands up on your page.

Ellen Cooper  is a technology enthusiast who loves writing about new advancements and IT threats on a regular basis. Her work focuses on the latest advancements in the realm of technology, social media, and cyber security at norton.com/setup.